SEO – Search Engine Optimisation
Since the inception of the Internet and website development there has been no bigger point of contention than that of Search Engine indexing and ranking. Most of the misleading information and half baked ideas about how a website is indexed and ranked come from ‘bits’ of information picked up from second or third hand conversations or badly researched articles put out by the media.
The fact of the matter is that optimising a website and having it rank highly is directly attributed to the 100+ ranking factors considered by Google when indexing a web page.
If you would like to research these 100+ factors please view the Google patent for “Information Based on Historical Data” Patent #20050071741 of the US Patents office.
The factors used by Google are applied to every website on the Internet every time it indexes, that means your website, your competitors website, small one page websites and large multinational corporate websites, like Coca Cola and Adobe, are judged by the same rules.
If you are investing hard earned marketing dollars into the development of an on-line presence, it is critical that people can find you. It is common knowledge that Google is the number one search engine on the Internet, therefore if you are not coming up well on a Google search for your industry or search criteria then that investment you made in web design and development will go begging.
Contact dmw digital now to discuss how we can do a free analyses of your website to see if your site is search engine friendly and how we can assist in increasing your google search results. Don’t wait as optimising a website doesn’t happen overnight, the longer you leave it the longer your competitors are being found first by your potential clients and customers.
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